I recently decided to do some research on one of the ingredients found in your baby lotion and shampoo, Japanese honeysuckle flower extract. It sounded like a natural fragrance you added and I wanted to see if I could incorporate it into the lotions I make myself. Instead, I found out you are putting "the original paraben" into these products FOR BABIES. I'm very disappointed as I now have to throw all your products away because I don't want that stuff anywhere near my baby. Now, I know you weren't exactly lying about not having parabens in your products but it seems a bit dishonest to claim "no parabens" when Japanese honeysuckle flower extract has the same chemical structure as parabens and in fact, parabens were created to mimic Japanese honeysuckle extract as a cheap alternative. So, as stated before, I don't want to buy from your company again and I hope others are able to see this so they know exactly what is in your products. Thank you!
Here is a website for reference:
Thank you for contacting SheaMoisture. Japanese Honeysuckle contains no parabens and is not a paraben itself. The manufacturer of the extract states the material is herbal in origin, low toxicity, totally non-irritant to skin, eye, and mucous membranes, and has been shown to be devoid of skin sensitizing effects. We understand the backlash this ingredient has had in the media recently because of the potential of naturally occurring parahydroxybenzoic acid, and as such our researchers at Shea Moisture have been re-evaluating its use in our formulas. If our current research shows that the ingredient is not something we ourselves would use on our families and ourselves, it will be replaced with an even safer alternative.
Thank you again for reaching out to us! If you have any other questions, please let us know.