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SHAE Apr 25, 2017 02:52PM EDT

I am a "black woman" and entrepreneur who has viewed the controversial ad. I will continue to promote the quality of your products and continue to purchase them. I hope that the masses who were offended by your commercial also now vow to only purchase from "black owned" business and in addition no longer patronize any business that directly markets to its black consumers in ways many would find offensive. I watch far too many commercial slated to advertise towards the black community riddled with slang, hip hop music and generalizations.

All is ask is to make no major changes that would affect the quality of the product we have grown to love.

Up 2 rated Down
LISETTE VELEZ Apr 25, 2017 04:49PM EDT
As a natural hair woman I am disappointed in not only your AD but also in your company.
I am pretty sure the majority of your sales are supported by the African American natural hair community and for this sector to be overlooked is unacceptable. Poor taste.
Up 0 rated Down
Nick Apr 28, 2017 11:42AM EDT Sundial Brands Agent

Hi All,
Thank you for contacting SheaMoisture. Our products are formulated with natural and certified organic ingredients. Each of our products can be used for many different hair types. We do not target a single ethnicity for our products because anyone and everyone can use them. It all depends on which product you prefer to use with you hair type. We have products that work with curly, coily, kinky, straight, wavy, fine, thick, high and low porosity, colored, permed, relaxed, natural, etc. To set the record straight, the core of our best-selling formulas remains intact. They have the same amount of Shea Butter and culturally authentic exotic ingredients and will still provide the same efficacy for any hair type. Where we have tweaked formulas it’s been to address supplier issues, to respond to consumer feedback or to make improvements in the normal course of business – never to change efficacy. Everyone is beautiful and everyone deserves love. We do not rule anyone out as we firmly believe this concept.
Thank you again for reaching out to us! If you have any other questions, please let us know.
Best regards,

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