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True DIVERSITY

Jenny Sep 10, 2018 07:05PM EDT

In all of your commercials and advertisements you primarily use models that are biracial and fair skin. When a MAJORITY of your consumers are females with DARK pigmentation. WHY?

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Nick Sep 12, 2018 11:14AM EDT Sundial Brands Agent

Hi Jenny,
Thank you for contacting SheaMoisture. We use models of many different diversities. Our products can be used by anyone. We do not target a single ethnicity that can use these products as we have many different products that can be used for many different ethnic backgrounds. We believe everyone is beautiful and we show that everyone has the chance to find products that work well for them.
Thank you again for reaching out to us! If you have any other questions, please let us know.
Best regards,

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