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'RAW' shea now refined

Jenene Bruning Jan 05, 2019 05:48PM EST

I bought a container of the raw shea butter last year and it was beautifully creamy yellow and smooth. the container I recently bought is pure white ( sign of refining) and very grainy. How can you sell a product so obviously refined as 'RAW'? I'd like the real cream colored smooth truly raw butter back please. When will you begin producing that again and start labeling the refined butter correctly?

Thanks in advance,


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Nick Jan 07, 2019 10:42AM EST Sundial Brands Agent

Hi Jenene,
Thank you for contacting SheaMoisture. Our 100% Ultra-Healing Raw Shea Butter is unrefined. Because it is natural, the color, texture and scent will vary from batch to batch when it is packaged. The shea nut, which the butter is derived from, will vary in color depending on the season it is harvested, weather/soil conditions, and other factors. The shea butter is still the same raw shea butter as always.
Thank you again for reaching out to us! If you have any other questions, please let us know.
Best regards,

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