Why, oh why, did you feel the need to reformulate the Shea moisturizing lotion with frankincense and myrrh? It was perfect as it was. The fragrance was glorious and it pampered the skin. It was so nice to find a scent that in addition to skin my skin soft also provide a warm, exotic scent that was always complimented on by others and as a male, was a suitable scent. The new formula is not only thinner but its scent is also muted. These changes may be due to monetary considerations but I am sure that your customers would gladly pay more for this excellent product. by the comments on your board I do know that I am not in the minority concerning the change in formula. Maybe you should utilize this information and make a return. What would Ms. Tucker say?